Korean auto producers: Asia’s next major force in Europe
Michael C. McDermott
(Strathclyde International Business Unit, University of Strathclyde, Scotland, UK)
3668
Abstract
The Korean auto industry of less than ten years ago was quite different from today. Then it relied heavily on technology and one company, selling one model in one export market. Today, the market concentration strategy has been abandoned and the international business strategy is in a period of transition. Once overlooked, Europe is now a priority market. Explains why and considers the implications.
Keywords
Citation
McDermott, M.C. (1997), "Korean auto producers: Asia’s next major force in Europe", Management Decision, Vol. 35 No. 7, pp. 497-507. https://doi.org/10.1108/00251749710170448
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited