Getting the balance right: an evaluation

Abstract

The British Meat Nutrition Education Service has updated its food guide “Getting the balance right” (GBR). Qualitative research to explore the use, perceived suitability and effectiveness of the new GBR posters and supporting booklet suggests it has been very well received by nutrition educators in the field. The GBR graphic was unanimously preferred to the Food Standards Agency’s “Balance of good health” model, which was now appearing somewhat out‐dated. The GBR materials were felt to have strong visual impact and wide appeal except perhaps for those working mainly with minority ethnic groups. Whilst prospects for the educational effectiveness of the GBR materials look promising, this can only be truly demonstrated by quantitative research. The commercial origin of the GBR materials does not seem to compromise their use as core resources for the promotion of balanced healthy eating messages.

Citation

Hunt, P., Poulter, J. and Strong, M. (2003), "Getting the balance right: an evaluation", Nutrition & Food Science, Vol. 33 No. 5, pp. 191-196. https://doi.org/10.1108/00346650310499695