Give “baby” enterprises the best start in life: “One‐hit wonderland”

Abstract

The history of pop music is littered with one‐hit wonders; artists who scored a single success then sank without trace having enjoyed their 15 minutes of fame. A useful parallel can be made with business world. Many companies fail to achieve their potential because they are unable to adapt through innovation. They have a good initial product or service concept but they fail to progress beyond this.

Citation

(2004), "Give “baby” enterprises the best start in life: “One‐hit wonderland”", Strategic Direction, Vol. 20 No. 2, pp. 22-24. https://doi.org/10.1108/02580540410517341