Survival through innovation: Microsoft and Nintendo strive to offer the latest “must haves”

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Excellent businesses thrive because they sell desirable products to their eager customers. The problem is that, to survive, they've got to keep on selling products to customers. It's no good being the biggest supplier of widgets at a time when everyone has bought one of your top‐of‐the‐range, long‐lasting super widgets, and there's consequently no need for the production line to continue.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Citation

(2008), "Survival through innovation: Microsoft and Nintendo strive to offer the latest “must haves”", Strategic Direction, Vol. 24 No. 1, pp. 21-24. https://doi.org/10.1108/02580540810839313