Concorde grounded but innovation still flying: The constant search for what customers want tomorrow

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Facilitating a flourishing stream of innovation requires its own innovative practices, and ways of finding out today what tomorrow's customers need – even if they do not know that now.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Citation

(2010), "Concorde grounded but innovation still flying: The constant search for what customers want tomorrow", Strategic Direction, Vol. 26 No. 10, pp. 32-34. https://doi.org/10.1108/02580541011080564