Successful corporate social responsibility (CSR) strategy for small businesses

Abstract

Purpose

The purpose of this article is to discuss the corporate social responsibility (CSR) strategy of the waste collection firm, Waste King.

Design/methodology/approach

The article is an interview with Glenn Currie and Andy Cattigan, founders of Waste King.

Findings

There is a popular belief that following a CSR strategy is something that only benefits large companies – and that only large companies can afford to pursue such a strategy. Among the small businesses in the UK that are proving this belief to be a folk myth is Waste King, a specialist collections, clearance and recycling company serving both domestic and commercial markets. It focuses not only on providing a friendly, efficient, cost‐effective service but also one that is environmentally friendly. In particular, Waste King's Environment Agency licensed staff take time to ensure that the maximum amount of waste can be recycled and that all the waste it collects is disposed of in an environmentally friendly way.

Originality/value

The interview highlights Waste King's CSR strategy, and suggests how this may be emulated by SMEs

Citation

Little, B. (2012), "Successful corporate social responsibility (CSR) strategy for small businesses", Strategic Direction, Vol. 28 No. 10, pp. 34-38. https://doi.org/10.1108/02580541211268465