Quality factors: How to improve the online shopping experience

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The advent of internet shopping in recent decades has radically transformed the retail landscape. Astute businesses have grasped the opportunities generated by this phenomenon. Some focus exclusively on web‐based activities, whereas others prefer a strategy blending new and conventional channels. Online markets are advancing towards maturity though. Less growth potential now exists as a result. Another likely consequence is heightened competition. And what does all this mean? That companies will find it even tougher to secure custom from the diverse range of shoppers who make purchases online. Satisfying the needs of customers should always be a priority. Within an increasingly challenging business environment, it becomes even more critical.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Citation

(2013), "Quality factors: How to improve the online shopping experience", Strategic Direction, Vol. 29 No. 1, pp. 27-29. https://doi.org/10.1108/02580541311285401