Consumer attitudes to utility products: a consumer behaviour perspective
Anna Watson
(University of Surrey, Guildford, UK)
Howard Viney
(Middlesex University Business School, London, UK)
Patrick Schomaker
(Lufthansa German Airlines, Frankfurt, Germany)
15127
Keywords
Citation
Watson, A., Viney, H. and Schomaker, P. (2002), "Consumer attitudes to utility products: a consumer behaviour perspective", Marketing Intelligence & Planning, Vol. 20 No. 7, pp. 394-404. https://doi.org/10.1108/02634500210450837
Publisher
:Emerald Group Publishing Limited
Copyright © 2002, Emerald Group Publishing Limited