Planning and Control in the UK and West Germany: The Mechanical Engineering Industry
Abstract
This study explores the cross‐cultural impact of planning and control practices in the British and West German mechanical engineering industries. Based on over 100 face‐to‐face interviews with chief executives and the analysis of 210 postal questionnaires, the findings demonstrate that contrary to the popular image of West German managers, it is British managers who place more emphasis on control. This is reflected in their expressed attitudes, the adoption of a more formal approach to planning, and the frequency and types of control data that are supplied to management.
Keywords
Citation
Reid, D.M. and Schlegelmilch, B.B. (1990), "Planning and Control in the UK and West Germany: The Mechanical Engineering Industry", Marketing Intelligence & Planning, Vol. 8 No. 4, pp. 30-38. https://doi.org/10.1108/02634509010139467
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited