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Planning and Control in the UK and West Germany: The Mechanical Engineering Industry

Marketing Intelligence & Planning

ISSN: 0263-4503

Article publication date: 1 April 1990

135

Abstract

This study explores the cross‐cultural impact of planning and control practices in the British and West German mechanical engineering industries. Based on over 100 face‐to‐face interviews with chief executives and the analysis of 210 postal questionnaires, the findings demonstrate that contrary to the popular image of West German managers, it is British managers who place more emphasis on control. This is reflected in their expressed attitudes, the adoption of a more formal approach to planning, and the frequency and types of control data that are supplied to management.

Keywords

Citation

Reid, D.M. and Schlegelmilch, B.B. (1990), "Planning and Control in the UK and West Germany: The Mechanical Engineering Industry", Marketing Intelligence & Planning, Vol. 8 No. 4, pp. 30-38. https://doi.org/10.1108/02634509010139467

Publisher

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MCB UP Ltd

Copyright © 1990, MCB UP Limited

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