Journal Publishing: How Editors and Authors Work More Effectively Together

Abstract

Describes the case study of MCB University Press, and how the launch of its Literati Club led the company to explore the editor/author relationship and how both editors and authors could become more effective at what they do. Describes how this was achieved, the results and conclusions drawn.

Citation

Breen, E. (1992), "Journal Publishing: How Editors and Authors Work More Effectively Together", Marketing Intelligence & Planning, Vol. 10 No. 11, pp. 38-40. https://doi.org/10.1108/02634509210021582