A Brief Examination of the Japanese Innovative Process
Abstract
Within the last two decades, the Japanese economic machine has caught up, if not overtaken, the US as the world′s leading economy. Japan has virtually conquered the American consumer electronics, semiconductor, and machine tool marketplace and, except for quotas, would have done the same for the automotive segment. One of the reasons given is of the Japanese innovative abilities. How truly innovative are the Japanese? In what ways do they innovatively prosper and struggle? Examines the innovative process in Japan, its advantages and disadvantages, and projects a future scenario for the Japanese.
Keywords
Citation
Herbig, P.A. and Palumbo, F. (1994), "A Brief Examination of the Japanese Innovative Process", Marketing Intelligence & Planning, Vol. 12 No. 1, pp. 4-14. https://doi.org/10.1108/02634509410052595
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited