When in Japan, Do as the Japanese Do; When in Rome, Do as the Japanese Do: : The Achilles’ Heel of Japanese Business Philosophy
Paul A. Herbig
(Professor of Marketing in the Department of Management and
Marketing at Texas A&M International University, Laredo, Texas, USA)
Robert Milam
(Dean and Professor of Management at the University of
Wisconsin, Oshkosh, Wisconsin, USA)
2322
Abstract
Fifty years after Pearl Harbor, Japanese economic arrogance is becoming widely apparent. Argues that the cultural and economic homogeneity which formed the basis of Japan′s economic success will eventually lead to its downfall. Examines the fallacies of economic arrogance and what lies in the future after the inevitable fall.
Keywords
Citation
Herbig, P.A. and Milam, R. (1994), "When in Japan, Do as the Japanese Do; When in Rome, Do as the Japanese Do: : The Achilles’ Heel of Japanese Business Philosophy", Marketing Intelligence & Planning, Vol. 12 No. 11, pp. 26-35. https://doi.org/10.1108/02634509410071819
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited