The Consumer Resource Exchange Model: theoretical development and empirical evaluation
Dennis N. Bristow
(Assistant Professor of Marketing, College of Business Administration, St Cloud State University, St Cloud, Minnesota, USA)
John C. Mowen
(Regents’ Professor, Miller Professor of Marketing, Oklahoma State University, Stillwater, Oklahoma, USA)
3149
Abstract
An evolutionary approach is used to develop a resource exchange model of consumer needs and actions. Two studies are reported and differences in consumer resource needs are empirically tested. The results of the research program provided evidence of the underlying dimensions of the model and the internal reliability of the scale.
Keywords
Citation
Bristow, D.N. and Mowen, J.C. (1998), "The Consumer Resource Exchange Model: theoretical development and empirical evaluation", Marketing Intelligence & Planning, Vol. 16 No. 2, pp. 90-99. https://doi.org/10.1108/02634509810209614
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited