International explorer expatriate survey

Abstract

Purpose

A survey commissioned by HSBC questioned 2,155 expatriates (expats) across four continents about the challenges that they face. This paper aims to present its findings under three headings of: expat existence, expat offspring, and expat experience.

Design/methodology/approach

Data were captured by using a virtual survey between February and April 2008. The survey was concerned with a range of topics: lifestyle, earning capacity, issues affecting children, and ease of integration into the community.

Findings

Expatriates provide an example of a global segment that would appear to offer financial institutions opportunities for increasing customer value. The survey provides data that can form the basis for a global bank wanting to meet the needs of this potentially affluent group not only in providing financial services but also working with other service providers to create packages to suit this group, including accommodation or housing, the needs of children, and concierge services.

Originality/value

From a financial services marketing perspective, expats present an interesting and potentially valuable customer segment with specific banking needs.

Citation

Dawes Farquhar, J. (2009), "International explorer expatriate survey", International Journal of Bank Marketing, Vol. 27 No. 3, pp. 242-246. https://doi.org/10.1108/02652320910950213