Bank image: exposition and illustration of correspondence analysis
Ugur Yavas
( Professor of Marketing, East Tennessee State University, Johnston City, USA)
Donald J. Shemwell
( Assistant Professor of Marketing, East Tennessee State University, Johnston City, USA)
1875
Abstract
Correspondence analysis is a data analysis technique for the graphical display of contingency tables and multivariate categorical data. Describes the technique and illustrates its application in assessing the images of banks. Discusses the implications of the empirical study.
Keywords
Citation
Yavas, U. and Shemwell, D.J. (1996), "Bank image: exposition and illustration of correspondence analysis", International Journal of Bank Marketing, Vol. 14 No. 1, pp. 15-21. https://doi.org/10.1108/02652329610105288
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited