Invasion of the Kravarites

Abstract

Purpose

The purpose of this article is to express a viewpoint on business strategy.

Design/methodology/approach

This article is based on author's two decades of professional experience as a business strategy consultant.

Findings

Jargon serves a dual function: as shorthand for experts, and as a way of separating those experts from normal human beings.

Originality/value

Expresses ideas in a way that the author believes they have not been expressed before.

Citation

Marren, P.B. (2008), "Invasion of the Kravarites", Journal of Business Strategy, Vol. 29 No. 1, pp. 49-51. https://doi.org/10.1108/02756660810845714