Selling the wow: Albert R. Mann Library’s virtual tour
James Morris‐Knower
(James Morris‐Knower is Public Services Librarian, Albert R. Mann Library, Cornell University, Ithaca, New York, USA.)
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Abstract
Can the Internet be an effective component of an endowment campaign? Cornell University’s Albert R. Mann Library decided to find out when it launched a virtual tour of the library in the spring of 1999. A joint project of library staff and the University Development office, the Web‐based walk‐through of the library’s collections, services and projects was designed to both complement and supplement the library’s $4 million endowment campaign launched the year before.
Keywords
Citation
Morris‐Knower, J. (2001), "Selling the wow: Albert R. Mann Library’s virtual tour", New Library World, Vol. 102 No. 3, pp. 83-87. https://doi.org/10.1108/03074800110383750
Publisher
:MCB UP Ltd
Copyright © 2001, MCB UP Limited