Exploring the accuracy of SME managers' network perceptions
Abstract
This paper studies the accuracy of small‐ to medium‐sized (SME) managers' perceptions of their information exchanges with important market actors such as customers, competitors and suppliers. In this way, examines an important dimension of managers' network perceptions, which are assumed to be necessary for optimal utilisation of their networks. By comparing managers' perceived frequency of information exchanges with external actors with an “objective” tracking of their actual behaviour, reveals substantial perceptual errors. Findings are discussed and implications highlighted.
Keywords
Citation
Grundvåg Ottesen, G., Foss, L. and Grønhaug, K. (2004), "Exploring the accuracy of SME managers' network perceptions", European Journal of Marketing, Vol. 38 No. 5/6, pp. 593-607. https://doi.org/10.1108/03090560410529231
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited