From “red multinationals” to capitalist entrepreneurs?

Abstract

Describes research carried out on the financial performance and operational management of UK subsidiaries of parent organizations based in Eastern Europe and the former USSR. Summarizes earlier research when the Soviet Union and Eastern Europe were planned economies, before discussing a recent update of those earlier studies following the recent political and economic changes that have occurred in the former socialist countries. Results highlight the continuities and differences in financial performance, policies and operations of the Western subsidiaries of the former socialist multinationals. Concludes with a discussion of these results, and an evaluation of the extent of the processes of transition of these organizations from socialist multinationals to capitalist entrepreneurs.

Citation

King, R., Hill, M. and Cornforth, J. (1995), "From “red multinationals” to capitalist entrepreneurs?", European Journal of Marketing, Vol. 29 No. 13, pp. 6-22. https://doi.org/10.1108/03090569510102478