Turkish industrial purchasing managers’ perceptions of foreign and national industrial suppliers

Abstract

Examines how Turkish industrial purchasing managers perceive US, Japanese, German and national suppliers. Indicates that German and Japanese suppliers are perceived more favourably in their marketing practices. Turkish industrial buyers’ willingness to buy from these suppliers is in agreement with how they perceive these suppliers. Factor analysis of the attitudinal statements used in the study groups the features of the suppliers in four categories.

Citation

Gül Güdüm, A. and Kavas, A. (1996), "Turkish industrial purchasing managers’ perceptions of foreign and national industrial suppliers", European Journal of Marketing, Vol. 30 No. 8, pp. 10-21. https://doi.org/10.1108/03090569610130070