Export performance: success determinants for New Zealand manufacturing exporters
Abstract
A large and representative sample of New Zealand manufacturing exporters is used to empirically test and validate the model of export performance proposed by Aaby and Slater. A 20‐item additive export performance scale, based on both objective and subjective measures, is formulated and found to be reliable and normally distributed. A set of independent variables proposed by Aaby and Slater is operationalised, along with an additional marketing orientation construct based on a ten item scale. A firm size control measure is also utilised. A factor analysis of the independent variable set identifies an interpretable sub‐set of independent measures. Using a multiple regression model, six of seven independent variables are found to have a significant effect on export performance as the dependent variable, and in the hypothesised direction. Implications of the findings for exporters are discussed.
Keywords
Citation
Thirkell, P.C. and Dau, R. (1998), "Export performance: success determinants for New Zealand manufacturing exporters", European Journal of Marketing, Vol. 32 No. 9/10, pp. 813-829. https://doi.org/10.1108/03090569810232273
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited