Modelling the adaptation process in interactive business relationships
Journal of Business & Industrial Marketing
ISSN: 0885-8624
Article publication date: 1 December 2002
Abstract
Places adaptation within the context of firm behaviour in supplier‐customer relationships before going on to review previous adaptation studies. Gives the rationale and outline of the chosen case‐study based research strategy before findings are presented in which the nature of the adaptation process and progression of this process are considered. Concludes by discussing the significance of the findings in terms of understanding of the adaptation process and future research as well as implications for managing this process.
Keywords
Citation
Canning, L. and Hanmer‐Lloyd, S. (2002), "Modelling the adaptation process in interactive business relationships", Journal of Business & Industrial Marketing, Vol. 17 No. 7, pp. 615-636. https://doi.org/10.1108/08858620210451127
Publisher
:MCB UP Ltd
Copyright © 2002, MCB UP Limited