The big sell

Abstract

Purpose

The paper aims to present a satirical critique of corporate greenspin.

Design/methodology/approach

The paper takes the form of a poetic exposition.

Findings

The paper illustrates the reconstitution of traditional corporate marketing and financial agendas into social and environmental responsibility language.

Research limitations/implications

The paper raises awareness and points to the challenge of moving corporations beyond lip service to growing community concerns about corporate social and environmental impact.

Originality/value

The paper brings into sharp relief the potential for insincerity in corporates climbing onto the social and environmental bandwagon.

Citation

Parker, L. (2010), "The big sell", Accounting, Auditing & Accountability Journal, Vol. 23 No. 4, pp. 566-566. https://doi.org/10.1108/09513571011041642