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The quest for quality: translation of a mythical idea

Dorota Dobosz‐Bourne (School of Business and Management, Queen Mary, University of London, London, UK)
Monika Kostera (School of Management and Economics, University of Växjö, Växjö, Sweden Faculty of Management, Warsaw University, Warsaw, Poland)

Journal of Organizational Change Management

ISSN: 0953-4814

Article publication date: 20 February 2007

1218

Abstract

Purpose

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The purpose of this paper is to present the model of the translation of particularly important ideas for the organization and its context, called mythical ideas.

Design/methodology/approach

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The study is based on ethnographic research.

Findings

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It is found that change processes based on mythical ideas are especially dynamic but also very vulnerable. The consequences of failure can be vital for the organization and its environment.

Originality/value

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The paper explores the outcomes to which the translation of a mythical idea can lead. The findings are of value for people involved in organizational change processes.

Keywords

Citation

Dobosz‐Bourne, D. and Kostera, M. (2007), "The quest for quality: translation of a mythical idea", Journal of Organizational Change Management, Vol. 20 No. 1, pp. 60-73. https://doi.org/10.1108/09534810710715289

Publisher

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Emerald Group Publishing Limited

Copyright © 2007, Emerald Group Publishing Limited

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