Analysis of changes in consumer attitudes toward the products of England, France, Germany and the USA, 1975‐2000
John R. Darling
(John R. Darling is Visiting Distinguished Professor of Marketing and Management, at Rockhurst University, Kansas City, Missouri, USA.)
James E. Puetz
(James E. Puetz is Associate Professor of Marketing, at Rockhurst University, Kansas City, Missouri, USA.)
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Abstract
Presents a longitudinal study examining the attitudes of consumers toward the products and associated marketing practices of England, France, Germany and the USA. Covers the period from 1975‐2000. Concludes that there is a significant difference in the attitudes of consumers with regard to the products and associated marketing practices of these European Union countries in comparison to the USA.
Keywords
Citation
Darling, J.R. and Puetz, J.E. (2002), "Analysis of changes in consumer attitudes toward the products of England, France, Germany and the USA, 1975‐2000", European Business Review, Vol. 14 No. 3, pp. 170-183. https://doi.org/10.1108/09555340210427067
Publisher
:MCB UP Ltd
Copyright © 2002, MCB UP Limited