If Europe Is to Compete

Abstract

Focuses on what it will take for Western Europe to compete in the coming decades. Attention is given to the nature of competition in the markets and the likely trends and developments. Addresses key issues such as changes in standards of living, accumulating adverse social forces, economic forces and political risk. Predicts the current trend in European union will not lead to free markets within Europe, and that barriers against competition from sources external to the EU will grow. Suggests that it will be ten years before economic and social forces will need drastic change and until free markets are allowed to develop, the average person will suffer a slower growth, or even a decline in the standard of living.

Citation

Groth, J.C. (1994), "If Europe Is to Compete", European Business Review, Vol. 94 No. 2, pp. 26-35. https://doi.org/10.1108/09555349410054187