Joint ventures in China ‐ a Spanish case
Abstract
States that the Chinese market stands out both for its size and its record of growth. A growing literature identifies a wide range of challenges that must be confronted to launch a successful joint venture. Explores this literature and reports on how one medium‐sized European company, Nutrexpa SA, has successfully set up and developed a joint venture in China.
Keywords
Citation
Blake, J., Amat Salas, O. and Wraith, P. (1997), "Joint ventures in China ‐ a Spanish case", European Business Review, Vol. 97 No. 4, pp. 155-161. https://doi.org/10.1108/09555349710175261
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited