The Japanese distribution system
Drew Martin
(Assistant Professor at College Business Administration, University of Oregon, Oregon, USA)
Carol Howard
(Department of Marketing, College of Business Administration, Oklahoma City University, Oklahoma, USA)
Paul Herbig
(Herbig & Sons Marketing Consultants, San Antonio, Texas, USA)
4175
Abstract
We review the Japanese distribution system, its positives and negatives, its cultural heritage, and discuss the implications for the future for it.
Keywords
Citation
Martin, D., Howard, C. and Herbig, P. (1998), "The Japanese distribution system", European Business Review, Vol. 98 No. 2, pp. 109-121. https://doi.org/10.1108/09555349810205680
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited