Overcoming multicultural clashes in global joint ventures

Abstract

This article presents examples of culture clashes in global joint ventures and shows how to overcome them. As organizations expand their business globally, they are faced with cultural differences in individual, organizational, and national cultures. Typical daily clashes are highlighted among American, Japanese, Asian, and European managers during routine business activities such as business meetings, presentations, and technology transfers. The uniqueness of each culture is compared and contrasted during such processes. The author also presents the Multicultural Management (MCM) Process, which has been developed and presented to over 1,000 managers worldwide as an effective method in enhancing their culture competency when dealing with international management issues.

Citation

Elashmawi, F. (1998), "Overcoming multicultural clashes in global joint ventures", European Business Review, Vol. 98 No. 4, pp. 211-216. https://doi.org/10.1108/09555349810221835