Distribution of Danish potted plants
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 July 2003
Abstract
Presents a case on Danish potted plants distribution. The company, GASA‐Group Denmark, is the dominating distributor of Danish potted plants to all of Europe with a total turnover of approximately DKK2.8 billion. The company’s management is planning a long‐term strategy, and the paper describes the strategic challenges to be met, and the available basis for decision. As the company is owned by the Danish market gardeners, it is important that the company decides whether or not to release itself from this group of suppliers. Another important problem is if the company’s basis of existence will decrease because of the customers’ and the suppliers’ structural development
Keywords
Citation
Jørgensen, N. (2003), "Distribution of Danish potted plants", International Journal of Retail & Distribution Management, Vol. 31 No. 7, pp. 365-371. https://doi.org/10.1108/09590550310483341
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited