THE DEVELOPING INTERNATIONALISATION OF RETAILING
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 February 1990
Abstract
The internationalisation of retailing has been a facet of retail developments in recent years and will continue to be of importance to companies in the 1990s. The forces which encourage retailers to “go international”, the scale of international presence and the strategies employed to enter new markets are identified. Finally, possible trends in the future are discussed.
Keywords
Citation
Treadgold, A.D. (1990), "THE DEVELOPING INTERNATIONALISATION OF RETAILING", International Journal of Retail & Distribution Management, Vol. 18 No. 2. https://doi.org/10.1108/09590559010000575
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited