Consumer complaint behaviour: the case of electrical goods
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 September 1995
Abstract
Consumer complaint behaviour has been the topic of much academic research. Aims to contribute to this process empirically by investigating post purchase dissatisfaction levels of consumers of domestic and major electrical appliances. The findings show that electrical goods generate a high ratio of public to private complaints. The nature, complexity, life expectancy and price of the product are factors causing a high public action ratio; smaller, inexpensive electrical goods generated the fewest complaints. Furthermore, consumer dissatisfaction was seen to intensify as they sought redress, owing to poor customer service levels of electrical retailers.
Keywords
Citation
Broadbridge, A. and Marshall, J. (1995), "Consumer complaint behaviour: the case of electrical goods", International Journal of Retail & Distribution Management, Vol. 23 No. 9, pp. 8-18. https://doi.org/10.1108/09590559510098663
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited