I hate shopping! An introspective perspective

Abstract

Shopping is widely regarded as a major leisure‐time activity, but many people do not enjoy the shopping experience. Although these so‐called “apathetic shoppers” comprise a large and growing segment of the population, they have attracted very little academic attention hitherto. Using an innovative research procedure ‐ personal introspection ‐ provides an in‐depth insight into the mentality and motivations of the apathetic shopper. Highlights the sheer depth of emotion engendered by the retailing encounter; notes the social, non‐shopping considerations that intrude into routine forms of consumer behaviour; and draws attention to the practical, managerial benefits that might flow from pandering to the apathetic shopper’s needs.

Citation

Reid, R. and Brown, S. (1996), "I hate shopping! An introspective perspective", International Journal of Retail & Distribution Management, Vol. 24 No. 4, pp. 4-16. https://doi.org/10.1108/09590559610119910