International expansion of US retailers
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 September 1997
Abstract
US retailers do business in the largest and most affluent mass market in the world. However, they have reached a saturation point for some popular retail formats. US retailers are looking outside national borders for expansion opportunities. The Strategic International Retail Expansion (SIRE) model combines ideas presented in four separate theories to predict future expansion of these retailers.
Keywords
Citation
Sternquist, B. (1997), "International expansion of US retailers", International Journal of Retail & Distribution Management, Vol. 25 No. 8, pp. 262-268. https://doi.org/10.1108/09590559710178347
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited