Market‐based predictors of interactivity at Southeast Asian online newspapers
Brian L. Massey
(Brian L. Massey is Assistant Professor, at the School of Communication Studies, Nanyang Technological University, Singapore.)
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Abstract
Market‐based and press‐freedom variables were tested as predictors of “interactive” online journalism at the Web companions of 17 English‐language Asian newspapers. A multidimensional conception of interactivity was used in the analysis. The findings suggest that market‐based variables predict only certain facets of an online newspaper’s interactivity. Press‐freedom variables were not fruitful predictors.
Keywords
Citation
Massey, B.L. (2000), "Market‐based predictors of interactivity at Southeast Asian online newspapers", Internet Research, Vol. 10 No. 3, pp. 227-237. https://doi.org/10.1108/10662240010331966
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited