The impending death of over‐the‐air television
A. Michael Noll
(Annenberg School for Communication, University of Southern California, Los Angeles, CA 90089‐0281, USA)
177
Abstract
Examines policy implications of over‐the‐air’s impending demise to cable and direct broadcast satellites in the USA. Looks at policy questions and the different types of broadcasters. In conclusion, says that TV has been going through a gradual but fundamental change, but stresses that on the other hand, radio is a wonderful means to reach many people simultaneously, although TV has only a visual modality, whereas radio is best for people on the move.
Keywords
Citation
Noll, A.M. (1999), "The impending death of over‐the‐air television", info, Vol. 1 No. 5, pp. 389-391. https://doi.org/10.1108/14636699910801142
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited