Seaking: A Case Study
Journal of Research in Marketing and Entrepreneurship
ISSN: 1471-5201
Article publication date: 1 April 2000
Abstract
This paper is authored by Roger Mumby‐Croft who was the founding proprietor of Seaking, and this case is written from his perspective. The Journal Editors are pleased to be publishing this case study which they believe will provide an excellent classroom vehicle for drawing out academic lessons about SMEs, growth and entrepreneurship.
Keywords
Citation
Mumby‐Croft, R. (2000), "Seaking: A Case Study", Journal of Research in Marketing and Entrepreneurship, Vol. 2 No. 1, pp. 74-87. https://doi.org/10.1108/14715200080001540
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited