Temporal Issues Related to Marketing at the Entrepreneurship Interface: The High Technology Case

Abstract

Although unproven, many researchers have assumed that firm strategies remain constant over time, but such conclusions have resulted in conflicting generalizations. This study further extends the use of interpoint distance methodology to compare factor structures of marketing strategies of entrepreneurial technology firms at two points‐in‐time – 1989 and 1998.

Citation

Schwartz, R.G. and Teach, R.D. (2001), "Temporal Issues Related to Marketing at the Entrepreneurship Interface: The High Technology Case", Journal of Research in Marketing and Entrepreneurship, Vol. 3 No. 2, pp. 82-96. https://doi.org/10.1108/14715200180001479