Marketing in governance: leader‐managerial practices for efficiency in competency‐based administration and transformational marketing model

Abstract

Purpose

The purpose of this paper is to determine steps to be taken to educate, train, and achieve effective positive attitude and behavior modification of members and transformational managerial practices in corporate organizations.

Design/methodology/approach

The paper adopted a descriptive methodology in describing leader‐managerial practices for efficiency in competency‐based administration and transformational marketing model.

Findings

The paper finds that transactional managerial leadership focuses mainly on role clarification, and the initiation of structure, meeting the social needs of subordinates, and the distribution of rewards and punishment according to performance. But the new system of transformational managerial leadership accomplishes all these, and goes further, to adopt certain meta‐managerial orientations, which include individualized consideration, intellectual stimulation, inspirational motivation and idealized influence, that enable such a transformationally conscientized leader‐manager to achieve superior results in the organization.

Originality/value

The specific work organizational practices discussed in this paper are very potent tools in the hands of managers. A conceptual model, known as the strategic corporate intelligence and transformational marketing (SATELLITE) model, is outlined, and can be used by corporate intelligence staff to provide marketing intelligence.

Citation

Gladson Nwokah, N. (2008), "Marketing in governance: leader‐managerial practices for efficiency in competency‐based administration and transformational marketing model", Corporate Governance, Vol. 8 No. 1, pp. 18-27. https://doi.org/10.1108/14720700810853374