Brief alcohol interventions in Norwegian natal care: a neoliberal mode of governing and social consequences

Abstract

Purpose

In this paper the aim is to explore what modes of governance, brief alcohol interventions in natal care, such as screening and motivational interviewing (MI) represent, and what social consequences this mode of governance might lead to. Traditionally the Nordic public health research on alcohol control policies gives priority to general control measures aimed at the population. However, the paper seeks to argue the relevance of a governmentality perspective to analyze the mode of governance in brief alcohol interventions which aims at individual level of control.

Design/methodology/approach

The empirical base of the paper rests on the contents of a brief intervention educational program aimed at midwifes and medical doctors in natal care in Norway. In light of the governmentality perspective the author analyzes screening and MI used in natal care as a mode of governance which fosters the process of responsibilization and the creation of the “irresponsible other”.

Findings

It is argued that brief alcohol intervention in natal care is a perfect example of a neoliberal mode of governance, because it is an indirect way of governance, which casts healthcare workers as a part of the state that wants to make pregnant woman self‐governing and responsible. Further this neoliberal mode of governance might lead to four different social consequences: blurring the line between the power of the state and the power of the self, which blurs the distinction between objective health hazards and moral judgment; spreading of powerful therapeutic‐tools to non‐therapeutic professions further neutralizes the moral dimensions; individualization of responsibilities for fetal health decontextualizes females' drinking habits; and drawing the attention of the healthcare worker towards regulations of normality and away from helping females with severe drinking problems.

Originality/value

Traditionally the Nordic public health research on alcohol control policies gives priority to general control measures aimed at the population. However, this paper shows the relevance of a governmentality perspective to analyze the mode of governance inherent in brief alcohol interventions which aims at an individual level of control. Alongside the general control measures in Norwegian alcohol policies, the state engages women at an individual level, through brief and early interventions. Hence the state has double targets of governance; first the general risk‐avoidance regulations directed at the population, and then the state also facilitating the targeting of individuals.

Citation

Irmgard Snertingdal, M. (2013), "Brief alcohol interventions in Norwegian natal care: a neoliberal mode of governing and social consequences", Drugs and Alcohol Today, Vol. 13 No. 1, pp. 36-43. https://doi.org/10.1108/17459261311310835