Chinese consumer perceptions of socially responsible consumption

Abstract

Purpose

The performance of corporate social responsibility has affected consumers' purchase actions. This study seeks to commit a questionnaire investigation to find out what the Chinese consumer is thinking and acting about corporate social responsibility.

Design/methodology/approach

The paper commits a questionnaire that contains three factors and analyzes and reports the results on the Chinese consumer's attitude and the influenced purchase on corporate social responsibility.

Findings

It is found that different status consumers in China have different perceptions on corporate social responsibility and their purchases are influenced at a different extent. It is only under specific conditions that consumers act in a socially responsible manner.

Research limitations/implications

The present study provides a starting‐point for further research on putting forward items according to different region, scale, industry and products and analyzing the weight of each item.

Originality/value

Companies may draw up different CSR strategies in connection with different products or different consumers in order to improve profits.

Citation

Chen, H. and Kong, Y. (2009), "Chinese consumer perceptions of socially responsible consumption", Social Responsibility Journal, Vol. 5 No. 2, pp. 144-151. https://doi.org/10.1108/17471110910964441