Remembering Don Dixon
Journal of Historical Research in Marketing
ISSN: 1755-750X
Article publication date: 1 February 2011
Abstract
Purpose
The purpose of this paper is to present memories of Don Dixon in Australia and of his outstanding contribution.
Design/methodology/approach
The paper is based on recollections and personal diaries.
Findings
Don Dixon made a significant contribution to the development of marketing as social discipline in Australia and to the evolution of the concept of a marketing system.
Originality/value
The paper contributes to a reassessment of the role of Don Dixon as an outstanding scholar in the discipline of marketing.
Keywords
Citation
Layton, R.A. (2011), "Remembering Don Dixon", Journal of Historical Research in Marketing, Vol. 3 No. 1, pp. 108-110. https://doi.org/10.1108/17557501111102454
Publisher
:Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited