Readdressing the Consumption Experience, Customer Experience, and Consumer Value: A Happy Marriage Blessed by Introspective Approach in Tourism Field

Abstract

Ranging from the romanticism era to the postmodern paradigm and the experiential approach, this chapter reexamines the fundamental roots of the consumption experience concept while addressing the conceptualizations and nature of customer experience. In this context, the concept of customer experience in the tourism field is outlined. We set out to readdress the essence of the customer experience in the light of the consumer value (CV) as a relevant empirical ground to study it. Hence, this chapter revisits the intricate epistemological and methodological connection of the customer experience to CV. This leads to a rediscussion of the key role of customer introspection approach while outlining the narration side in studying this intimate connection of both concepts in the tourism field.

Citation

Jaziri, D. and Rather, R.A. (2022), "Readdressing the Consumption Experience, Customer Experience, and Consumer Value: A Happy Marriage Blessed by Introspective Approach in Tourism Field", Jaziri, D. and Rather, R.A. (Ed.) Contemporary Approaches Studying Customer Experience in Tourism Research, Emerald Publishing Limited, Leeds, pp. 3-21. https://doi.org/10.1108/978-1-80117-632-320221002