Communication Strategies for Empowering Marginalized Communities

Abstract

This chapter discusses the significance and effectiveness of communication strategies in empowering marginalized communities. With a specific focus on reproductive health, this chapter examines the diverse scope of these strategies and their transformative potential. It explores the use of mass media as a dynamic tool for information dissemination and the adoption of information, education, and communication (IEC) approaches to enhance knowledge and awareness. Furthermore, this chapter highlights the catalytic role of social and behavior change communication (SBCC) in driving substantial transformations in behaviors and attitudes. An integral part of the discussion is the customization of communication strategies to effectively reach and empower marginalized communities in Bangladesh. Through these strategies, this chapter illuminates the path toward empowering marginalized communities.

Citation

Islam, M.R. (2024), "Communication Strategies for Empowering Marginalized Communities", Family Planning and Sustainable Development in Bangladesh: Empowering Marginalized Communities in Asian Contexts (Diverse Perspectives on Creating a Fairer Society), Emerald Publishing Limited, Leeds, pp. 139-154. https://doi.org/10.1108/978-1-83549-164-520241009