Prelims
ISBN: 978-1-83753-643-6, eISBN: 978-1-83753-640-5
Publication date: 25 March 2024
Citation
Ross, E. (2024), "Prelims", Communicating Climate, Emerald Group Publishing Limited, Leeds, pp. i-vi. https://doi.org/10.1108/978-1-83753-640-520241027
Publisher
:Emerald Group Publishing Limited
Copyright © 2024 Eleanor Ross. Published under exclusive licence by Emerald Publishing Limited
Half Title Page
Communicating Climate
Title Page
Communicating Climate
How to Transmit Your Climate Message and Avoid Greenwashing
by
Eleanor Ross
United Kingdom – North America – Japan – India – Malaysia – China
Copyright Page
Emerald Publishing Limited
Emerald Publishing, Floor 5, Northspring, 21-23 Wellington Street, Leeds LS1 4DL
First edition 2024
Copyright © 2024 Eleanor Ross.
Published under exclusive licence by Emerald Publishing Limited.
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ISBN: 978-1-83753-643-6 (Print)
ISBN: 978-1-83753-640-5 (Online)
ISBN: 978-1-83753-642-9 (Epub)
- Prelims
- Introduction
- Part One Foundations
- 1 The Bare Minimum: What Your Business Needs to Do Before You Do Anything Else
- 2 Why Even Consider Communicating Your Climate Action?
- 3 The Key Challenges Around Communicating Climate Change
- 4 The Psychology Behind Climate Communications
- 5 How to Communicate Climate Change: Tone of Voice and Using the Right Words
- 6 The Importance of Transparency
- 7 What Is Greenwashing and Why Is It So Bad?
- 8 Is It Possible to Run a Successful Climate-Based ad Campaign?
- 9 How the Law Can Help Communicate Climate Action
- 10 Managing a Greenwashing Scandal
- 11 Internal Communications – How to Convince Your Business You Need to Act Now
- Part Two In Action
- 12 The Challenges Around Climate Offsets
- 13 Staying Up to Date With Climate Information and News: Climate Change Resources
- 14 Climate Change Has Entered the Culture Wars
- 15 Communicating Transport: Can Travel Ever Really Be Climate-Friendly?
- 16 High Profile, High Risk: Banks and the Climate Crisis
- 17 The Creative Arts and Climate Crisis: The Role the Arts Can Play in Communication
- 18 Using Video Games and Play to Tell Climate Stories
- 19 Food and Communicating Sustainability: How Climate Action Can Be Understood in the Home
- 20 How Polluting Sectors Can Move to the Right Side of the Tracks
- 21 Hotels and Holidaying – Making the Unnecessary, Sustainable
- 22 Exploring Buying Social Significance
- Conclusion
- About the Author
- References