Orchestrating internal and external resources to achieve agility and performance: the centrality of market orientation
Benchmarking: An International Journal
ISSN: 1463-5771
Article publication date: 13 October 2020
Issue publication date: 8 February 2021
Abstract
Purpose
This study examines the collaborative impact of networking capability and balanced agile project management (APM) on firm performance through the mediating role of market orientation and business process agility of medium and large telecommunication technology providers in Indonesia.
Design/methodology/approach
Research data were collected from the executive management of telecommunication technology providers in Indonesia via a questionnaire survey to obtain 150 valid questionnaires for analysis. This study analyzed the overall model fit and causal relationship using confirmatory factor analysis (CFA) and structural equation modeling (SEM).
Findings
The results indicate that market orientation fully mediates the link between networking capability-business process agility and balanced APM-business process agility. Furthermore, business process agility mediates the relationship between market orientation and firm performance.
Research limitations/implications
This study is based on a cross-sectional nature and might fail to capture the dynamic of the studied variables over an extended period.
Originality/value
The study extends the knowledge that dynamic capabilities, represented by networking capability and balanced APM, must be framed by market orientation to create customer value and improve bargaining position. However, market orientation alone is not enough in a highly dynamic business environment. Organization also requires business process agility, responsiveness and adaptability to timely address customers' needs and requirements.
Keywords
Acknowledgements
The authors are grateful to the Editor of Benchmarking: an International Journal, Prof. Angappa Gunasekaran, for his valuable guidance and the two anonymous reviewers for their comments and suggestions.
Citation
Kurniawan, R., Manurung, A.H., Hamsal, M. and Kosasih, W. (2021), "Orchestrating internal and external resources to achieve agility and performance: the centrality of market orientation", Benchmarking: An International Journal, Vol. 28 No. 2, pp. 517-555. https://doi.org/10.1108/BIJ-05-2020-0229
Publisher
:Emerald Publishing Limited
Copyright © 2020, Emerald Publishing Limited