The Impact of Environmental/ Situational Forces on Industrial Channel Management
Abstract
Building on the recently developed Achrol‐Reve‐Stern framework for the analysis of the marketing channel environment, this article examines the relationships between a number of environmental circumstances and selected intrachannel phenomena including power, conflict, dealer satisfaction, and performance in an industrial channel setting. The principal finding is that of minimal impact of the environmental conditions studied.
Keywords
Citation
Gaski, J.F. (1989), "The Impact of Environmental/ Situational Forces on Industrial Channel Management", European Journal of Marketing, Vol. 23 No. 2, pp. 15-30. https://doi.org/10.1108/EUM0000000000543
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited