Supermarkets and their Role in Chinese Retailing
Abstract
There were 150 supermarkets in China in 1987. Their introduction to the country was part of the larger experiment with various forms of pre‐market economic activity. The attitudes of customers and management to supermarkets and the problems of introducing supermarkets in a relatively economically undeveloped economy are considered with particular reference to two stores in Beijing.
Keywords
Citation
Blois, K.J. (1989), "Supermarkets and their Role in Chinese Retailing", European Journal of Marketing, Vol. 23 No. 3, pp. 7-16. https://doi.org/10.1108/EUM0000000000556
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited