Theoretical and Practical Issues in the Determination of Market Boundaries

Abstract

The ways in which market boundaries are defined and markets structured are reviewed. The basic concepts formulated by economists which underpin much marketing literature are examined and differences between the strategic management and marketing management approaches to boundary definition found in the literature are compared and analysed.

Citation

Curran, J.G.M. and Goodfellow, J.H. (1990), "Theoretical and Practical Issues in the Determination of Market Boundaries", European Journal of Marketing, Vol. 24 No. 1, pp. 16-28. https://doi.org/10.1108/EUM0000000000600