Generic Models of European Shopping Centre Development
Abstract
Considers how and to what extent common features in shopping centre development have become apparent across Europe, drawing on new and comparable statistics on such development within selected European countries. Sets out a tentative framework within which apparently widely diverse experiences may be placed and suggests some further consequences which may arise from the greater co‐ordination of planning and environmental policies at the European Community level which may affect the operational and institutional environments within which such centres seek to trade.
Keywords
Citation
Reynolds, J. (1992), "Generic Models of European Shopping Centre Development", European Journal of Marketing, Vol. 26 No. 8/9, pp. 48-60. https://doi.org/10.1108/EUM0000000000644
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited